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Leszek Maciaszek
Macquarie Univ., Australia and Wroclaw Univ. of Economics and Business
Poland
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Brief Bio
Prof. Leszek A. Maciaszek is affiliated as Honorary Fellow at Macquarie University, Sydney, Australia and as Emeritus Professor at Wroclaw University of Economics and Business in Poland. Most recently he was Director of Institute of Business Informatics and Head of Department of Information Systems at the Wroclaw University. He holds Title of Professor awarded by the President of Poland. He worked as Visiting Professor/Scientist in more than 20 universities/research centers in countries on four continents; has authored about 200 publications (including Prentice-Hall and Pearson Addison-Wesley books, some translat
ed from English to Chinese, Russian and Italian); was Editor or Co-Editor of about 50 volumes published by Springer and IEEE; served as expert, reviewer and advisor to international corporations, government bodies and ministries as well as reviewer and evaluator to European Commission projects. He is a Conference Chair in a number of renowned international conferences and leads or participates in EU funded projects.
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Martina Ziefle
RWTH-Aachen University
Germany
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Brief Bio
Martina Ziefle is professor for Communication Science at RWTH Aachen University and head of the eHealth Research group at the Human Technology Centre at RWTH Aachen University. Martina Ziefle studied psychology at the universities of Göttingen and Würzburg, Germany, where she finished her studies with honors. From the University of Fribourg, Switzerland, she received her Ph.D. in psychology summa cum laude. After her habilitation at RWTH, in which she examined reading processes in electronic media, Martina Ziefle took up positions as assistant professor at the University of Münster and, subsequently, at the RWTH
Aachen.
The research of Prof. Ziefle addresses the human factor in different technology types and using contexts. Technology acceptance decisively depends on the extent to which user diversity is considered and implemented in technological design. A special research focus is directed to the design of medical technologies. Here, the identification of users’ specific needs as well as affective barriers towards new technologies is essential in this sensitive field. In addition to teaching and directing research in HumTec, Prof. Ziefle leads various projects funded by industrial and public authorities, dealing with the interaction and communication of humans with technology.
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